Creative’s Zii Egg Plaszma Head on with the iPod Touch with Android

Creative has been putting out reasonably priced competition to Apple’s line of iPods for years, but now they are going after the venerable iPod Touch with the ludicrously named Creative Zii Egg Plaszma: a touchscreen device boasting the world’s first “flexible StemCell architecture” that uses 24 floating point processors. But more interestingly? It runs Android.

It’s being seeded to developers now at the SDK price of $399, with final units expected to come in at bulk for $199. But there’s reason for end consumers to be happy: The Android-friendly touchscreen device has a 3.5 inch 320 x 480, 10 point capacitive multitouch screen, a rear facing HD video camera, a front facing live chat VGA camera, 32GBs of internal storage with an SDHC card expansion slot, Flash Lite support, GPS, Wi-Fi and the ability to output 1080p video.

The Zii Egg Plaszma has the option to run the open Android OS, although it will ship with its own Plaszma OS that will be less interesting to all but the utterly ludditical. It’s a gorgeous device, but like most of Creative’s entries, it’s likely to be ignored in favor of Apple’s iPod Touch and iPhone.